DESMO debuts with the new Fall/Winter 2014/15 advertising campaign, the last act of a journey into the world of dance which began two years ago.
The values of the maison of bags, temple of the Made in Italy manufacture, whose creed is the attention to detail and the design research, are interpreted through an original kind of dance, suspended between classic and modern, the "Serpentine Dance" created by Loïe Fuller at the end of 19th century.
With a natural evolution the DESMO campaigns have moved from the ballet of the first season, to the modern and contemporary dance, up to the poetic Serpentine Dance, which excites and leads into a fantastic, timeless space.
The FW14-15 version of the iconic Sara bag with coconut effect - leading adv subject - reinvents, just like the Serpentine Dance, the style of the collection by focusing on an important research on materials, expression of the excellence of the product.
Fabrics and lights reveal the Sara bag, that becomes the true protagonist of the scene, revealing all the femininity of the woman who wears it.
Sara is in the foreground, while fabrics come into the scene, a lightweight silk embellished with iridescent colors typical of the Serpentine Dance.
The atmosphere is made ethereal by delicate colors such as pale pink and the "nude", the trick of light and reflections that reveal the grace and femininity typical of the world of dance.
Creative agency: Attila&Co.
Photographer: Carolina Amoretti