DESMO was founded in 1976 in Florence, cradle of the Renaissance. The company that has chosen the craftsmanship and the absolute value of materials as its own prerogative to create collections of women's handbags. Even now, like in a Renaissance workshop, in the premises of Sesto Fiorentino at the outskirts of Florence, the creativity of DESMO arises from the tradition of manual labour and talent.
From the prototype to the preparation of leather, cut and finishing, all steps are made by hand with care and masterly skill. Thanks to the passion and the great care of the craftsmen, creators of dreams for DESMO, unique bags take shape. Beyond the luxury, the excellence.
Two years of intense work and investments on three fronts: supply chain with internal modelling department, workforce and distribution. Concretely, in the premises of Sesto Fiorentino, the artisans work with equipment of last generation, to give life to DESMO collections; on the distribution scale a selection of multi-brand boutiques in line with the quality and the image of excellence of the brand have been carried out and in parallel the introduction of the first monobrand DESMO in Via Tornabuoni in Florence in 2011 is the beginning of retail openings project; in April 2013 the e-commerce project, destined for the Italian market, started with the opening of online boutique within the web site.
The revival and expansion of the historic Florentine brand passes, of course, through the design research and the development of new creations. The last in order of time is Sara, a bag symbol of the new DESMO path, which is the philosophy of the Management: “To innovate means to bring change while respecting tradition. Being true to one’s self in order to evolve. Maintaining a basic philosophy, a unique style that sets us apart and is always cutting-edge. Doing this in compliance with sustainable growth and with a profound respect for the environment, continuously striving for improvement. The aim is to always enhance the product and the brand through excellence.”